Cookies Policy
What cookies Mortgage Advice Bureau use and why
Cookies are small text files, which often include a unique identifier that is sent by a web server to your computer, mobile phone or any other internet enabled device (“device”) when you visit a website. Cookies are widely used in order to make websites work efficiently and help provide us with business and marketing information to enable us to make informed decisions on the development of our websites.
We use the following types of cookies:
Essential – Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Performance – Performance cookies help owners understand how the website is used by visitors. This information can then be used to improve the way the website works.
Preference – Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistics – Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing – Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
_cf_bm Used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. Essential 1 day
_RequestVerificationToken Used to prevent CSRF attacks Essential Session
JSESSIONID Used by metrics.responsetap.com to preserve user states across page requests Essential Session
rc::a Used by Google to distinguish between humans and bots Essential Persistent
rc::b Used by Google to distinguish between humans and bots Essential Session
rc::c Used by Google to distinguish between humans and bots Essential Session
FontsLoaded Used to inform the site that fonts have successfully loaded Essential Session
_grecaptcha Used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. Essential Persistent
_GRECAPTCHA
Used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. Essential 179 days
ARRAffinity Used to distribute traffic to the website on several servers in order to optimise response times. Essential Session
ARRAffinitySameSite Used to distribute traffic to the website on several servers in order to optimise response times. Essential Session
ASP.NET_SessionId
Used to preserve the visitor’s session state across page requests Essential Session
AWSALBTGCORS Used to register which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. Essential 6 days
CookieConsent Used to store the user’s cookie consent state for the current domain Essential 1 year
FontsLoaded Used to keep track of special fonts used on the website for internal analysis. The cookie does not register any visitor data. Essential Session
rc::a Used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. Essential Persistent
rc::b Used to distinguish between humans and bots. Essential Session
rc::c Used to distinguish between humans and bots. Essential Session
test Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. Essential Persistent
_adiCookieCheck Used to provide statistics of what pages the user has visited and how often an ad click leads to a sale or other actions Statistics Session
_at.hist.#
Used by the social sharing platform AddThis to store the user’s usage history of the AddThis sharing widget Statistics Persistent
_dc_gtm_UA-# Used by Google Tag Manager to control the loading of a Google Analytics script tag. Statistics 1 day
_ga Used to register a unique ID that is used to generate statistical data on how the visitor uses the website. Statistics 2 years
_ga_# Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. Statistics 2 years
_gat Used by Google Analytics to throttle request rate Statistics 1 day
_gid Used to generate statistical data on how visitor uses the website Statistics 1 day
_hjAbsoluteSessionInProgress
Used to count how many times a website has been visited by different visitors – this is done by assigning the visitor an ID, so the visitor does not get registered twice. Statistics 1 day
_hjFirstSeen
Used to determine if the visitor has visited the website before, or if it is a new visitor on the website. Statistics 1 day
_hjid Used to obtain data on visitor behaviour. Statistics 1 year / Persistent
_hjIncludedInPageviewSample Used to determine if the user’s navigation should be registered in a certain statistical place holder. Statistics 1 day
_hjIncludedInSessionSample Used to register data on visitors’ website-behaviour. This is used for internal analysis and website optimization. Statistics 1 day
_hjSession_# Used to collect statistics on the visitor’s visits to the website, such as the number of visits, average time spent on the website and what pages have been read. Statistics 1 day
_hjSessionUser_# Used to collect statistics on the visitor’s visits to the website, such as the number of visits, average time spent on the website and what pages have been read. Statistics 1 year
_vwo_uuid_v2 Used to optimise website relevance to visitor Statistics 1 year
collect Used to send data to Google Analytics on user’s device and behaviour Statistics Session
v.gif Used by visualwebsiteoptimizer.com to optimise website relevance to visitor Statistics Session
_hjTLDTest Used to register statistical data on users’ behaviour on the website. Used for internal analytics by the website operator.
Statistics Session
optimizelyBuckets Used to store settings on Optimizely user experience experiments and variations that the visitor has been bucketed into. This ensures the visitor consistently sees the same variation, even over multiple sessions. Statistics 10 years
optimizelyEndUserId Used to measure how selected users react to targeted changes to the website’s content and functionality, in order to determine what variation is most efficacious in terms of converting users to customers. Statistics 10 years
optimizelyPendingLogEvents Used by Optimizely as a cache of a user’s actions between tracking calls. Statistics 1 day
optimizelySegments Used by Optimizely to store the user’s audience and dimension information (e.g., browser, campaign, mobile, source type, custom dimensions). Statistics 10 years
vuid Used to collect data on the user’s visits to the website e.g. which pages have been read Statistics 2 years
fr Used by Facebook to deliver adverts Marketing 3 months
IDE Used by Google DoubleClick to report user’s actions with ads Marketing 1 year
MUID Used by bing.com for Microsoft to track user across multiple domains Marketing 1 year
VISITOR_INFO1_LIVE Used by YouTube to estimate the user’s bandwidth for videos Marketing 179 days
YSC Used by YouTube to log statistics on what YouTube videos the user has seen Marketing Session
__atuvc Used to update the counter of a website’s social sharing features. Marketing 13 months
__atuvs Used to ensure that the updated counter is displayed to the user if a page is shared with the social sharing service, AddThis. Marketing 1 day
_at.cww
Used by the social sharing platform AddThis. Marketing Persistent
_fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers Marketing 3 months
_gaexp Used by Google Analytics to determine if the visitor is involved in their marketing experiments Marketing 19 days
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services Marketing 3 months
_uetsid Used to collect data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. Also used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. Marketing 1 day / Persistent
_uetsid_exp Used to contain the expiry-date for the cookie with corresponding name. Marketing Persistent
_uetvid Used to track visitors on multiple websites in order to present relevant advertisement based on the visitor’s preferences Marketing 1 year / Persistent
_uetvid_exp Used to contain the expiry-date for the cookie with corresponding name Marketing Persistent
adiLP Used in context with behavioral tracking by the website to register the user’s behavior and navigation across multiple websites and ensure no tracking errors occur when the user has multiple browser-tabs open Marketing 1 day
adiS Used in context with behavioral tracking by the website to register the user’s behavior and navigation across multiple websites and ensure no tracking errors occur when the user has multiple browser-tabs open Marketing 1 day
adiV Used in context with behavioral tracking by the website to register the user’s behavior and navigation across multiple websites and ensure no tracking errors occur when the user has multiple browser-tabs open Marketing 1 year
adiVi Used in context with behavioral tracking by the website to register the user’s behavior and navigation across multiple websites and ensure no tracking errors occur when the user has multiple browser-tabs open Marketing 1 day
at-rand Used by the social sharing platform AddThis Marketing Persistent
f24_autoId Registers user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting. Marketing 10 years
f24_personId Registers user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting. Marketing 10 years
IDE Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Marketing 1 year
loc Geolocation, which is used to help providers determine how users who share information with each other are geographically located (state level). Marketing 1 year
MUID Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. Marketing 1 year
optimizely_data$$first_session
Used for targeted advertising. Marketing Session
pageViewCookie Used to register a unique ID that identifies the user’s device during return visits. Used for conversion tracking and to measure the efficacy of online ads. Marketing Persistent
SSID Used to register a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. Marketing 1 year
test_cookie Used to check if the user’s browser supports cookies. Marketing 1 day
RUL Used by DoubleClick to determine whether website advertisement has been properly displayed, and to make their marketing efforts more efficient Marketing 1 year
uvc Used to detect how often the social sharing service, AddThis, encounters the same user. Marketing 1 year
VISITOR_INFO1_LIVE Used to estimate the users’ bandwidth on pages with integrated YouTube videos. Marketing 179 days
ytidb::LAST_RESULT_ENTRY_KEY Used to store the user’s video player preferences using embedded YouTube video. Marketing Persistent
xtc Used to register the user’s sharing of content via social media. Marketing 1 year
yt.innertube::nextId
Used for registering a unique ID to keep statistics of what videos from YouTube the user has seen Marketing Persistent
yt.innertube::requests
Used for registering a unique ID to keep statistics of what videos from YouTube the user has seen Marketing Persistent
yt-remote-cast-available Used to store the user’s video player preferences using embedded YouTube video. Marketing Session
yt-remote-cast-installed Used to store the user’s video player preferences using embedded YouTube video. Marketing Session
yt-remote-connected-devices Used to store the user’s video player preferences using embedded YouTube video. Marketing Persistent
yt-remote-device-id Used to store the user’s video player preferences using embedded YouTube video. Marketing Persistent
yt-remote-fast-check-period Used to store the user’s video player preferences using embedded YouTube video. Marketing Session
yt-remote-session-app Used to store the user’s video player preferences using embedded YouTube video. Marketing Session
yt-remote-session-name Used to store the user’s video player preferences using embedded YouTube video. Marketing Session
How to withdraw consent to, control and/or delete cookies
It is possible to remove cookies or block them from recording this information. You also have the option of blocking third party cookies only.
This option is generally found within the Options menu then Privacy section of your particular browser. Each browser is slightly different and constantly updating.
For more information consult the Help menu of your browser. The links below provide information on *how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer’s website.
This information has been provided to show our commitment to legislation regarding cookie awareness so that you can understand what cookies we use and why we use them. This ensures transparency in the data collected on you.
Further information
http://www.allaboutcookies.org
This policy was last updated 2nd August 2022